User Journeys

User journeys:
Every path revealed

Funnels show steps. Journey maps show the messy, real routes users invent—backtracking, tab-hopping, and workaround flows included.

Path explorationSankey visualizationsCross-session viewsSegment comparisons

Beyond the happy path

Understand navigation beyond the happy path

DeepSync journey analytics shows where traffic splits, merges, and exits—helping you redesign IA with evidence instead of assumptions.

Top user journey paths
1

Path exploration

Discover top journeys automatically

See the most common routes from landing to conversion—or the dead ends where users leave for good.

  • Rank paths by volume, conversion rate, and average time on path
  • Expand any path node to see the next most likely pages or events
  • Filter journeys by new vs returning users or paid vs organic traffic
Sankey journey flow diagram
2

Flow visualization

Sankey maps for complex sites

Visualize how audiences move between sections—marketing site, docs, app, and checkout together.

  • Identify loops where users ping-pong between pricing and features
  • Spot entry pages that rarely lead to signup despite high traffic
  • Compare journey shapes before and after information architecture changes
Journey path linked to session replay
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Journey + replay

Open recordings from any path branch

When a journey looks wrong in aggregate, watch individual sessions that took that route.

  • Sample sessions per path without manual filtering gymnastics
  • Tag unusual journeys for UX research interviews
  • Share path diagrams in Notion or Slack with one link
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FAQ

Frequently asked questions.

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