Teams built but never submitted
Users can create a team and never join a contest, and dashboards won't say what stopped them.
For Sports & Fantasy SportsEvery contest entry lost before kickoff is revenue you never recover.
Every contest entry lost before kickoff is revenue you never recover.
DeepSync helps you understand why.
Users discover contests, research player statistics, build teams, compare prize pools, and make last-minute changes — all within minutes of a match starting. DeepSync helps fantasy sports platforms understand where users hesitate and maximize engagement before, during, and after every game.
Contest entry analyticsTeam-building journey insightsSession replay with privacy controlsEnterprise-ready in under 5 minutes
The challenge
In fantasy sports, every minute before kickoff matters.
Most users build teams in the final 30–60 minutes before a match begins, comparing player stats, monitoring injury news, selecting captains, joining contests, and completing payments all at once.
Last-minute payment failures
Peak-traffic payment timeouts cost entries in the exact minutes that matter most.
Beginners who feel overwhelmed
Credits, formations, and captain multipliers can filter out first-time players.
Decision fatigue on contests
Dozens of contest formats with no guidance can end a session before entry.
The solution
Where DeepSync helps
DeepSync reveals every moment of hesitation before kickoff, helping product teams maximize contest participation and player retention.
Contest Discovery
Every contest begins with a decision
Replay sessions to understand how users browse contests, compare entry fees, evaluate prize pools, and choose between free and paid competitions. Identify where decision fatigue reduces participation.
- See where contest comparison overwhelms users
- Identify confusion around prize pools and entry limits
- Improve the path from browsing to entry
Team Creation
Building a fantasy team should feel exciting, not confusing
Understand how users select players, compare statistics, switch captains, monitor credits, and react to last-minute lineup announcements. Remove friction before teams are abandoned.
- See where team building stalls
- Identify confusion around credits and captains
- Reduce abandonment before contest entry
Payments & Contest Entry
The final step should be effortless
Analyze how users add balance, apply bonuses, enter contests, and complete payments before match deadlines. Identify exactly where revenue is lost.
- See where payment fails under peak load
- Identify wallet and bonus-redemption confusion
- Recover entries lost in the final minutes
Live Match & Retention
Engagement doesn't stop after kickoff
Replay sessions to understand how users follow live scores, leaderboards, player performance, winnings, referrals, and post-match rewards. Increase long-term retention beyond a single contest.
- See how users engage during live matches
- Identify what drives the next contest entry
- Improve retention after winnings are credited
On the ground
What this looks like in a real week.
Sports & Fantasy Sports scenarios DeepSync teams run into — and how each one gets fixed.
01
Teams are created but never submitted
A fantasy cricket platform notices hundreds of thousands of users creating teams every match, but only 62% actually join a contest. Session replay reveals users repeatedly switching between contests because prize pools, entry limits, and winning probabilities are difficult to compare.
The contest selection experience is redesigned with simpler comparisons; contest participation increases 18%.
02
Last-minute payment failures cost revenue
Traffic spikes ten minutes before match lock. DeepSync reveals users repeatedly refreshing failed payment screens after UPI transactions time out under heavy traffic.
The platform introduces faster payment retries and wallet fallback options; successful contest entries increase during peak periods.
03
AI finds a team builder bug
A fantasy football platform launches a redesigned squad builder and entry conversion unexpectedly drops. DeepSync AI identifies that users on smaller Android devices can't scroll to the Join Contest button after selecting captain and vice-captain.
Engineering ships a fix before the next game week; contest entries immediately recover.
04
Beginners feel overwhelmed
A platform invests heavily in user acquisition. Replay sessions reveal new users repeatedly leave while building their first team because player credits, formations, and captain multipliers aren't clearly explained.
The onboarding flow introduces beginner templates and guided team creation; first-time contest participation rises significantly.
05
Prize pools create decision fatigue
Users browse dozens of contests before leaving without entering any. Heatmaps reveal most attention is spent comparing guaranteed contests, mega contests, and head-to-head matches.
The platform introduces personalized contest recommendations based on player history; entry conversion improves.
06
Injury news disrupts team building
Minutes before kickoff, star players are ruled out. Replay sessions reveal users scrambling to rebuild teams because replacement suggestions are difficult to find.
The platform introduces AI-powered player replacement recommendations; last-minute contest abandonment decreases.
07
Winning users don't return
Journey analysis shows users who win small prizes often stop playing after a few matches. Replay sessions reveal winnings remain inside wallets without prompting users to join the next contest.
The platform surfaces personalized contest recommendations immediately after winnings are credited; repeat participation increases.
08
Referral campaigns generate signups, not players
A referral campaign brings thousands of new registrations. Replay sessions reveal referred users create accounts but never join contests because they don't understand bonus credits.
The onboarding experience is redesigned around bonus redemption and first-match participation; activation improves while acquisition costs decrease.
Built for this
Every feature, tied to a real workflow.
Session Recordings
Replay complete journeys from contest discovery and team creation to payments, live matches, and repeat participation.
See the featureHeatmaps
See how users interact with player statistics, contest cards, prize pools, team builders, and payment screens.
See the featureAI Insights
Automatically identify recurring payment issues, onboarding friction, and contest abandonment across millions of player sessions.
See the featureConversion Funnels
Measure every milestone from app open to returning player, and identify exactly where players leave before kickoff.
See the featureRage Click Detection
Detect broken payment flows, lineup selection issues, and wallet errors before they impact match-day revenue.
See the featureUser Journeys
Understand how players move from discovery to team creation, entry, and the next contest.
See the featureWhat leadership tracks
KPIs this team already reports on.
Contest entry rate
Share of created teams that join a contest.
Team creation completion
Share of started teams that get built successfully.
Payment success rate
Share of attempted payments that complete, especially at peak.
First contest conversion
Share of new users who complete their first contest entry.
Returning player rate
Share of players who enter another contest.
Match-day retention
Share of players active across multiple match days.
Who uses it
One tool, every team, different questions.
Product
Understand how players discover contests, build teams, and engage before and after every match.
Growth
Measure which acquisition channels generate long-term fantasy players, not just app installs.
Engineering
Replay payment failures, lineup bugs, and match-day traffic problems exactly as users experienced them.
Live Operations
Monitor player behavior during lineup announcements, contest deadlines, and live matches.
Marketing
Optimize promotions, referral campaigns, bonuses, and contest recommendations using behavioral insights.
Customer Support
Understand why users abandon contests or experience payment issues before they become support tickets.
Leadership
Receive AI-powered summaries highlighting contest performance, player behavior, and monetization opportunities.
Fits your stack
Works with the tools you already run.
StripeRazorpayGoogle PaySegmentCleverTapFirebaseZendesk
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FAQFrequently asked questions.
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