Inventory checks that go nowhere
Shoppers can check local store availability and never visit, with no signal pointing to what stopped them.
For Retail & Omnichannel CommerceEvery abandoned cart, missed store visit, and failed pickup starts with a customer interaction.
Every abandoned cart, missed store visit, and failed pickup starts with a customer interaction.
DeepSync helps you understand them all.
Customers discover products on Instagram, compare prices on mobile, check local store inventory, buy online, pick up in-store, and return products in-store. DeepSync helps D2C brands and retailers understand the complete customer journey so every experience feels seamless.
Omnichannel journey analyticsBOPIS & store locator analyticsProduct discovery insightsEnterprise-ready in under 5 minutes
The challenge
Your customers don't think in channels. They think in experiences.
Shoppers discover products through Instagram, Google, or email, browse on mobile, compare on desktop, check inventory at nearby stores, and sometimes complete the purchase days later.
BOPIS that quietly fails
Pickup orders can be abandoned mid-checkout when delivery and pickup options aren't clearly distinguished.
Store locators that dead-end
Heavy store-locator traffic doesn't guarantee foot traffic if hours or inventory aren't easy to find.
Loyalty members who don't return
A rewards program can enroll thousands of members while redemption and repeat purchases stay flat.
The solution
Where DeepSync helps
DeepSync connects every interaction, helping retailers understand how digital experiences influence in-store sales and long-term customer loyalty.
Product Discovery
Buying decisions begin long before checkout
Replay customer sessions to understand how shoppers search, browse collections, compare products, read reviews, and evaluate promotions. Identify what helps customers buy — and what causes them to leave.
- See how shoppers browse collections and compare products
- Identify where product pages lose confidence
- Understand which content actually drives a purchase
Checkout & BOPIS
Flexible fulfillment has become a customer expectation
Understand how shoppers move through home delivery, click-and-collect, curbside pickup, and Buy Online, Pick Up In Store (BOPIS) journeys. Identify where pickup options create friction before customers abandon their purchase.
- See exactly where BOPIS checkout creates confusion
- Compare completion rates across fulfillment options
- Catch pickup-window or availability issues before launch
Store Locator & Inventory
Customers frequently visit your website before visiting your store
DeepSync reveals how shoppers search for nearby locations, check product availability, compare pickup options, and decide whether to visit in person. Optimize digital experiences that drive physical retail sales.
- See where store locator sessions end without a visit
- Identify missing hours, inventory, or contact information
- Connect digital behavior to physical store outcomes
Loyalty & Repeat Purchases
Acquiring a customer is only the beginning
Analyze how members interact with loyalty programs, rewards, personalized offers, wishlists, and exclusive promotions. Improve retention by understanding what keeps customers coming back.
- See whether members ever find their rewards balance
- Identify friction in redemption flows
- Understand what separates repeat buyers from one-time shoppers
On the ground
What this looks like in a real week.
Retail & Omnichannel Commerce scenarios DeepSync teams run into — and how each one gets fixed.
01
Store inventory creates confusion
A national fashion retailer notices that thousands of shoppers check 'Available at your nearest store' but never complete a purchase. Session replay reveals customers repeatedly switching between sizes because inventory updates aren't reflected in real time.
The retailer improves inventory synchronization and clearly labels low-stock items; BOPIS orders increase while complaints decline.
02
Cart abandonment isn't about price
A D2C skincare brand sees high add-to-cart rates but disappointing conversions. Replay sessions show customers repeatedly opening the ingredients section and scrolling through reviews before leaving the site.
The product team moves certifications, ingredient details, and reviews higher on the page; checkout conversion improves significantly.
03
BOPIS checkout creates friction
A home improvement retailer launches Buy Online, Pick Up In Store. Analytics show customers selecting store pickup but abandoning before payment. DeepSync reveals confusion around pickup windows because delivery and pickup options look almost identical.
The checkout experience is redesigned with clearer fulfillment choices; pickup order completion increases 22%.
04
AI finds a mobile checkout issue
A fashion retailer notices an unexpected drop in mobile sales following a website update. DeepSync AI identifies that the payment button becomes hidden behind the on-screen keyboard on certain Android devices during address entry.
Engineering fixes the layout within hours; mobile conversion returns to previous levels.
05
Customers visit stores without buying
A sporting goods retailer invests heavily in local inventory advertising. Heatmaps reveal customers frequently using the store locator, but replay sessions show they abandon after discovering store hours are difficult to find.
The retailer redesigns location pages with prominent hours, inventory, and pickup information; store visits increase.
06
Loyalty benefits go unnoticed
A D2C apparel brand launches exclusive rewards for members. Months later, engagement remains low. Journey analysis shows shoppers rarely discover loyalty benefits because they're buried inside account settings.
The retailer surfaces rewards during checkout and on product pages; member purchases increase substantially.
07
Returns hurt repeat purchases
An electronics retailer notices customers who return products rarely purchase again. Replay sessions reveal confusion around return eligibility and warranty coverage before checkout.
The retailer adds clearer return and warranty information throughout the buying journey; confidence and repeat purchases improve.
08
Promotions attract visitors, not buyers
A retailer launches a nationwide festive sale. Traffic reaches record levels, but revenue falls short of expectations. DeepSync reveals shoppers repeatedly switching between discounted products because promotion rules are difficult to understand.
The retailer simplifies promotional messaging and pricing; average order value and conversion both improve.
Built for this
Every feature, tied to a real workflow.
Session Recordings
Replay complete shopping journeys — from product discovery and store searches to checkout, pickup, and repeat purchases.
See the featureHeatmaps
See where customers click, compare products, read reviews, and abandon their journey, and optimize merchandising using real shopping behavior.
See the featureAI Insights
Automatically identify recurring shopping friction, checkout issues, and omnichannel opportunities across thousands of customer sessions.
See the featureUser Journeys
Visualize the complete omnichannel path from an Instagram ad through store inventory checks to BOPIS pickup and loyalty purchase.
See the featureConversion Funnels
Measure every retail milestone from product view to store pickup and repeat purchase, and identify exactly where customers abandon.
See the featureRage Click Detection
Detect broken filters, confusing size selectors, inventory issues, and checkout errors before they impact revenue.
See the featureWhat leadership tracks
KPIs this team already reports on.
Checkout conversion
Share of shoppers who complete checkout after starting it.
BOPIS adoption rate
Share of orders that use Buy Online, Pick Up In Store instead of home delivery.
Store locator engagement
Share of store-locator sessions that lead to a selected store or visit intent.
Online-to-store conversion
How often digital behavior, like an inventory check, precedes a physical store visit.
Repeat purchase rate
Share of customers who return to make a second purchase.
Loyalty program adoption
Share of enrolled members who actively redeem rewards or offers.
Who uses it
One tool, every team, different questions.
Product
Understand how customers browse, compare, purchase, and interact across online and in-store experiences.
Ecommerce
Optimize product pages, merchandising, promotions, and checkout using behavioral insights instead of assumptions.
Retail Operations
Measure how digital interactions influence store visits, pickup experiences, and omnichannel fulfillment.
Marketing
Identify which campaigns generate customers who actually purchase and return, not just website traffic.
Engineering
Replay checkout, payment, inventory, and fulfillment issues exactly as customers experienced them.
Customer Experience
Improve loyalty, returns, support, and post-purchase experiences using real customer behavior.
Leadership
Receive AI-powered summaries highlighting omnichannel trends and opportunities to increase revenue across every touchpoint.
Fits your stack
Works with the tools you already run.
ShopifyShopify POSStripeKlaviyoSegmentMixpanelGoogle Analytics
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FAQFrequently asked questions.
Ecommerce & Retail
