Configurations that never become quotes
Buyers can build a vehicle and leave, with no signal about which trim or feature confused them.
For Automotive & DealershipsEvery abandoned configurator session is a customer who may never visit your dealership.
Every abandoned configurator session is a customer who may never visit your dealership.
DeepSync shows you where they go.
Buying a car rarely happens in one visit. Customers research models, compare trims, customize colors, calculate EMIs, and book test drives over days or weeks. DeepSync helps automotive brands and dealerships understand where buyers lose confidence and convert more online research into showroom visits.
Vehicle shopping analyticsConfigurator & test drive funnel insightsDealer lead optimizationUnder 5 min setup
The challenge
Customers don't walk into dealerships anymore. They research everything first.
Before speaking with a salesperson, buyers compare models, explore trims, estimate EMIs, check financing, configure vehicles, and locate nearby dealerships.
Finance calculators that create doubt
EMI estimates that exclude taxes and registration can stop a buyer mid-decision.
Comparisons that send buyers away
Trim differences hidden in spec PDFs push buyers to leave and compare elsewhere.
Mobile test-drive bookings that fail
A booking button hidden by the keyboard can quietly cost weekend appointments.
The solution
How automotive teams use DeepSync
DeepSync helps automotive companies understand exactly where buyers hesitate before they ever visit a dealership.
Vehicle Configurator
Discover why buyers never finish building their dream car
Replay configurator sessions to understand where shoppers change trims, compare colors, add accessories, or abandon before requesting a quote.
- Track vehicle view → configurator → finance → test drive → dealer inquiry
- Replay abandoned configurations
- Identify mobile-specific friction
Test Drive & Dealer Booking
Turn research into showroom visits
Analyze how customers select dealerships, choose appointment times, and book test drives. Identify where scheduling friction prevents qualified buyers from reaching your sales team.
- See where test-drive booking stalls
- Identify dealer-locator confusion
- Improve the path from research to showroom visit
Finance & Trade-In
Remove uncertainty from buying decisions
Understand how customers interact with EMI calculators, financing options, lease offers, trade-in valuations, and insurance packages. Identify the questions preventing purchase decisions.
- See where finance calculators cause abandonment
- Identify confusion around trade-in valuations
- Improve lead quality with clearer financing info
AI-Powered Insights
Find buying friction before your competitors do
AI summarizes thousands of customer journeys into actionable product insights, so you can see why buyers hesitate at each stage.
- Ask why SUV buyers abandon after the finance calculator
- Identify which trim generates the most test-drive bookings
- Prioritize fixes across the buying journey
On the ground
What this looks like in a real week.
Automotive & Dealerships scenarios DeepSync teams run into — and how each one gets fixed.
01
Everyone configures. Few request a quote.
A vehicle manufacturer notices thousands of buyers completing the online configurator but very few requesting dealer quotes. Session replay reveals customers repeatedly switching between trims because feature differences aren't clearly explained.
The configurator adds side-by-side trim comparisons; quote requests increase 21%.
02
Finance uncertainty kills conversions
A dealership group invests heavily in digital advertising. Replay sessions reveal buyers repeatedly opening EMI calculators before abandoning because estimated monthly payments exclude taxes and registration costs.
The dealership introduces transparent all-inclusive payment estimates; lead quality improves significantly.
03
AI finds a mobile booking bug
Weekend test drive bookings suddenly decline. DeepSync AI identifies Android users unable to scroll to the appointment confirmation button after selecting a preferred dealership.
Engineering deploys a fix before Monday morning; bookings immediately recover.
04
Buyers can't compare trims
Visitors repeatedly jump between model pages before leaving. Heatmaps reveal buyers constantly opening specification PDFs because trim differences aren't visible during comparison.
The website introduces interactive comparison tables; average session time increases while dealer inquiries grow.
05
Trade-in estimates create doubt
Customers begin trade-in valuation but abandon before submitting vehicle details. Replay sessions reveal uncertainty around how valuations are calculated.
The dealership explains the valuation process and provides instant estimate ranges; trade-in submissions increase substantially.
06
Dealer locator loses buyers
Customers search for nearby dealerships but rarely schedule appointments. Journey analysis shows many abandon after discovering dealer hours, inventory, and contact details are spread across multiple pages.
The dealer locator is redesigned with complete information in one place; appointment bookings increase.
07
EV shoppers need different information
An electric vehicle brand notices high traffic but low conversion. Replay sessions reveal customers repeatedly searching charging information and estimated driving range before leaving.
Charging network coverage, ownership costs, and range calculators are moved higher on vehicle pages; EV inquiry rates improve.
08
Returning visitors finally reveal the buying journey
Most buyers visit the website four or five times before contacting a dealer. DeepSync identifies that returning visitors consistently revisit financing, safety ratings, and ownership costs before requesting a test drive.
Marketing surfaces these answers earlier in the buying journey; dealer conversions improve without increasing advertising spend.
Built for this
Every feature, tied to a real workflow.
Session Recordings
Replay complete customer journeys from vehicle research and configuration to financing, dealership booking, and purchase inquiries.
See the featureHeatmaps
Understand how buyers interact with vehicle galleries, specifications, configurators, financing tools, and dealer locators.
See the featureAI Insights
Automatically identify why customers abandon vehicle configuration, financing, or test drive bookings.
See the featureUser Journeys
Understand how customers research vehicles over multiple visits before finally choosing a dealership.
See the featureConversion Funnels
Track vehicle discovery through configurator, finance, dealer selection, test drive, and quote request, and know exactly where buyers leave.
See the featureRage Click Detection
Identify broken configurators, finance calculator issues, and booking failures before they impact sales.
See the featureWhat leadership tracks
KPIs this team already reports on.
Configurator completion rate
Share of started configurations that reach a quote request.
Test drive booking rate
Share of visitors who book a test drive.
Dealer inquiry rate
Share of buyers who submit a dealer inquiry or quote request.
Finance calculator usage
Share of buyers who complete an EMI or finance calculation.
Trade-in submission rate
Share of started trade-in valuations that are submitted.
Cost per qualified lead
Advertising spend divided by qualified dealer leads generated.
Who uses it
One tool, every team, different questions.
Product
Improve vehicle configurators, financing journeys, and digital retail experiences using real customer behavior.
Digital Marketing
Measure which campaigns generate dealership visits and qualified buyers, not just website traffic.
Dealer Operations
Understand why customers abandon before booking appointments or requesting quotes.
Engineering
Replay configurator bugs, booking failures, and mobile usability issues without relying on customer reports.
Sales
Identify the questions buyers ask before they contact a dealership and optimize lead conversion.
Customer Experience
Improve ownership journeys, dealer interactions, and self-service tools using behavioral insights.
Leadership
Receive AI-powered summaries highlighting buying behavior, lead quality, and conversion opportunities.
Fits your stack
Works with the tools you already run.
Salesforce Automotive CloudTekionStripeRazorpaySegmentHubSpotZendesk
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FAQFrequently asked questions.
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