For Hotels & Hospitality

Every abandoned booking is a guest who just booked through an OTA instead.
DeepSync helps you win them back.

Hotels spend millions driving guests to their own websites, only to lose them before checkout. DeepSync helps hotels understand exactly where guests lose confidence, reduce booking abandonment, and increase direct reservations.

Direct booking funnel analyticsBooking journey replaySession replay with privacy controlsUnder 5 min setup
Conversion funnel showing guest drop-off across the direct booking journey

The challenge

Guests want the best experience — not just the best room.

A guest rarely books after their first visit. They compare room types, browse photos, check cancellation policies, read reviews, compare prices with OTAs, and often return multiple times before deciding.

Rate-shoppers who don't return

Guests who leave to compare prices with an OTA often don't come back to book direct.

Mobile bookings that quietly disappear

A hard-to-navigate mobile gallery or form can suppress conversions campaigns worked hard to earn.

Loyalty perks nobody sees

Member pricing revealed only at the last step fails to pull bookings away from OTAs.

Hidden fees that break trust

Resort fees and taxes appearing only at checkout send guests back to search.

The solution

How hospitality teams use DeepSync

DeepSync connects booking metrics to real guest behavior, helping hospitality teams recover bookings that would otherwise be lost to online travel agencies.

Room Discovery & Booking

Increase direct bookings without increasing ad spend

Replay guest sessions to understand how visitors search availability, compare room categories, evaluate pricing, and complete reservations. Discover exactly where booking confidence breaks down.

  • Track search → room selection → guest details → payment → confirmation
  • Replay abandoned reservations
  • Compare desktop and mobile booking journeys
Heatmap of a hotel room booking page

Pricing & OTA Comparison

Understand when guests leave to compare prices

Many guests don't abandon — they simply open another tab. DeepSync reveals where guests hesitate while comparing rates, cancellation policies, taxes, and loyalty benefits, and identifies opportunities to convince them to book directly.

  • See where guests hesitate comparing rates
  • Identify moments guests leave to check an OTA
  • Surface direct-booking incentives at the right time
Session replay of a guest comparing room rates

Guest Self-Service

Make managing reservations effortless

Replay guest sessions across reservation management, online check-in, room upgrades, cancellations, loyalty accounts, and special requests. Reduce support calls by improving self-service experiences.

  • See where online check-in fails or confuses guests
  • Identify friction in reservation management
  • Reduce support calls with better self-service
Rage click detection on an online check-in form

On the ground

What this looks like in a real week.

Hotels & Hospitality scenarios DeepSync teams run into — and how each one gets fixed.

01

Guests compare rooms but never reserve

A luxury hotel notices thousands of visitors reaching room selection but very few completing bookings. Session replay reveals guests repeatedly opening cancellation policies because flexible cancellation is only explained during checkout.

The hotel surfaces cancellation benefits directly on room cards; direct bookings increase 17%.

02

Mobile bookings quietly disappear

A hotel chain launches a mobile-first summer campaign. Analytics show heavy traffic but disappointing conversions. Replay sessions reveal guests repeatedly zooming into room images because photo galleries are difficult to navigate on smaller screens.

The gallery is redesigned for mobile devices; mobile booking completion rises significantly.

03

AI finds the payment bug

Weekend reservations unexpectedly decline. DeepSync AI identifies Safari users repeatedly failing payment because Apple Pay fails after a third-party booking widget update.

Engineering deploys a fix before the weekend rush; revenue quickly returns to expected levels.

04

Loyalty benefits aren't convincing anyone

Thousands of returning guests visit the hotel's website. Journey analysis shows many leave after checking prices because loyalty discounts aren't visible until the final booking step.

The hotel highlights member pricing throughout the booking experience; direct bookings increase while OTA commissions decrease.

05

Guests can't find family rooms

A resort notices poor occupancy for premium family suites. Heatmaps reveal visitors repeatedly clicking standard rooms because family-friendly filters are hidden behind advanced search options.

The booking experience is redesigned around guest intent; family room occupancy improves.

06

Online check-in creates frustration

Guests begin online check-in but frequently abandon before completion. Replay sessions reveal passport uploads repeatedly fail on mobile Safari because image size exceeds upload limits.

The hotel introduces automatic image compression and upload guidance; online check-in completion improves substantially.

07

Hidden fees create distrust

Guests abandon reservations after reaching payment. Replay sessions reveal visitors repeatedly recalculating prices because resort fees and taxes appear only during checkout.

The booking engine displays transparent pricing from the beginning; checkout abandonment falls while guest satisfaction increases.

08

Guests leave to read reviews

A boutique hotel notices visitors repeatedly leaving after viewing room details. Journey analysis reveals guests opening Google Reviews and TripAdvisor before returning — or not returning at all.

The hotel surfaces verified guest reviews directly on booking pages; booking conversion improves without changing pricing.

What leadership tracks

KPIs this team already reports on.

Direct booking conversion rate

Share of website visitors who complete a direct booking.

Booking engine completion rate

Share of started bookings that reach confirmation.

Mobile booking conversion

Direct booking conversion rate on mobile devices.

OTA deflection rate

Share of bookings won directly instead of through an OTA.

Online check-in completion

Share of eligible guests who complete online check-in.

Repeat guest rate

Share of guests who book another stay.

Who uses it

One tool, every team, different questions.

Revenue Management

Understand how pricing, promotions, and room availability influence direct booking conversion.

Marketing

Measure which campaigns generate direct bookings, not just website traffic.

Product & Digital

Improve booking engines, loyalty programs, and guest portals using real behavioral insights.

Engineering

Replay payment failures, booking bugs, and mobile usability issues without relying on screenshots.

Guest Experience

Reduce support calls by improving online check-in, reservation management, and self-service.

Operations

Monitor booking performance and guest journeys across every digital touchpoint.

Leadership

Receive AI-powered summaries highlighting booking friction, revenue opportunities, and guest behavior trends.

Fits your stack

Works with the tools you already run.

SiteMinderStripeRazorpayGoogle Hotel AdsSegmentMixpanelSalesforce
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FAQ

Frequently asked questions.

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