Comparison that ends in an exit
Travelers can compare fares endlessly and leave, with no signal about what tipped them away.
For Travel & OTAEvery abandoned search, fare comparison, and unfinished booking is lost revenue.
Every abandoned search, fare comparison, and unfinished booking is lost revenue.
DeepSync helps you understand why.
Travel decisions are rarely made in one visit. Travelers compare destinations, flights, hotels, prices, and cancellation policies across multiple devices before booking. DeepSync helps you understand where travelers lose confidence and optimize every step of the booking journey.
Travel booking journey analyticsFlight & hotel search insightsSession replay with privacy controlsEnterprise-ready in under 5 minutes
The challenge
Travelers don't abandon because they stop traveling. They abandon because they find a better experience.
A traveler may search dozens of flights, compare hotel prices across platforms, check baggage policies, read reviews, and return several times before deciding.
Payment pages that lose the sale
Hidden fees or a slow confirmation can undo a booking the traveler had already decided on.
Decision fatigue on hotels
Six-hotel comparison sessions with no booking usually mean the comparison itself is too hard.
Mobile travelers who don't finish
Mobile abandonment can run far higher than desktop, hidden inside a blended conversion rate.
The solution
Where DeepSync helps
DeepSync reveals the behavioral insights behind every search, comparison, and booking so travel companies can reduce friction and increase conversions.
Search & Discovery
Every booking begins with a search
Replay traveler sessions to understand how users search destinations, compare dates, apply filters, and evaluate prices. Identify where search results overwhelm travelers or fail to inspire confidence.
- See where search results create confusion
- Identify filters travelers can't find
- Improve the path from search to selection
Booking & Checkout
The booking experience should remove uncertainty, not create it
Analyze how travelers choose flights, hotels, rooms, add baggage, purchase insurance, select seats, and complete payments. Understand exactly where booking intent turns into abandonment.
- See exactly where checkout loses travelers
- Identify device-specific payment failures
- Reduce abandonment from hidden fees
Price Comparison & Decision Making
Travelers rarely book immediately
Understand how customers compare prices, flexible dates, cancellation policies, and loyalty benefits before making a decision. Optimize pricing experiences without relying solely on discounts.
- See when travelers leave to compare prices
- Identify confusion around cancellation and refund policies
- Improve conversion without deep discounting
Trip Management
The customer journey continues after booking
Replay sessions across itinerary management, check-in, cancellations, rescheduling, refunds, and loyalty programs to improve long-term customer satisfaction.
- See where trip management creates support calls
- Identify friction in check-in and rescheduling
- Improve loyalty engagement post-booking
On the ground
What this looks like in a real week.
Travel & OTA Platforms scenarios DeepSync teams run into — and how each one gets fixed.
01
Travelers compare flights but never book
An OTA sees millions of monthly searches but declining flight bookings. Session replay reveals users repeatedly opening baggage policies because low-cost airlines display additional charges only during checkout.
The OTA redesigns search results to show total trip costs including baggage and seat selection; booking conversion increases 18%.
02
Hotel comparison creates decision fatigue
A hotel booking platform notices customers viewing six or more hotels before leaving. Heatmaps reveal travelers spend most of their time comparing cancellation policies, breakfast options, and guest ratings.
The platform introduces side-by-side hotel comparisons and clearer policy summaries; bookings increase while search abandonment declines.
03
AI finds a mobile checkout issue
A holiday booking platform launches a new checkout flow. Traditional analytics show payment abandonment increasing. DeepSync AI identifies that promo code validation pushes the Pay Now button below the fold on smaller Android devices.
Engineering fixes the layout the same day; mobile bookings immediately recover.
04
Hidden fees break customer trust
An airline booking platform notices customers abandoning after selecting flights. Replay sessions reveal users repeatedly return to search results after seeing convenience fees and baggage costs added at checkout.
The airline introduces transparent pricing from the first search page; completed bookings increase while complaints decline.
05
Travelers can't decide between refundable and non-refundable
Journey analysis shows customers repeatedly switching between fare classes before leaving. Replay sessions reveal confusion around cancellation penalties and refund eligibility.
The booking experience is redesigned with plain-language explanations and comparison tables; fare selection becomes faster and booking completion improves.
06
Filters hide the best hotels
A hotel marketplace believes travelers aren't interested in premium properties. Heatmaps reveal most users never discover luxury hotels because star ratings, amenities, and review filters are buried beneath expandable menus.
The search experience is redesigned around traveler priorities; average booking value increases.
07
Check-in creates unnecessary support calls
An airline notices increasing customer service inquiries before departure. Replay sessions reveal travelers repeatedly search for online check-in because it's difficult to find inside the booking portal.
The airline surfaces check-in reminders directly on the customer dashboard; digital check-in adoption increases significantly.
08
Loyalty members aren't returning
A travel platform invests heavily in loyalty rewards but repeat bookings remain flat. Journey analysis reveals customers rarely notice available points, upgrade offers, or member discounts during booking.
The loyalty experience is integrated directly into search and checkout; repeat bookings and customer lifetime value increase.
Built for this
Every feature, tied to a real workflow.
Session Recordings
Replay complete travel journeys from destination search and fare comparison to booking, payment, and post-trip management.
See the featureHeatmaps
See how travelers interact with filters, maps, hotel photos, reviews, pricing, and booking forms.
See the featureAI Insights
Automatically identify recurring booking friction and pricing confusion across millions of sessions, and prioritize what to fix.
See the featureUser Journeys
Visualize the full path from search to flight, hotel, payment, check-in, and repeat booking, and see where travelers abandon.
See the featureConversion Funnels
Measure every milestone from search started to repeat booking, and know exactly where travelers drop off.
See the featureRage Click Detection
Detect broken search filters, payment failures, and mobile UX issues before they impact revenue.
See the featureWhat leadership tracks
KPIs this team already reports on.
Search-to-booking conversion
Share of searches that result in a completed booking.
Booking completion rate
Share of started bookings that reach confirmation.
Payment success rate
Share of attempted payments that complete successfully.
Average booking value
Average revenue per completed booking.
Repeat booking rate
Share of travelers who book again.
Online check-in adoption
Share of eligible travelers who complete online check-in.
Who uses it
One tool, every team, different questions.
Product
Understand how travelers search, compare, and book trips to optimize every stage of the booking journey.
Revenue Management
Measure how pricing, promotions, and cancellation policies affect traveler behavior and conversion.
Engineering
Replay booking failures, payment issues, and search bugs exactly as travelers experienced them.
Customer Experience
Reduce support requests by simplifying booking, trip management, refunds, and check-in experiences.
Marketing
Identify which channels generate travelers who actually complete bookings and return, not just website visits.
Operations
Monitor traveler behavior across bookings, cancellations, schedule changes, and post-booking servicing.
Leadership
Receive AI-powered summaries highlighting traveler behavior, booking friction, and customer retention trends.
Fits your stack
Works with the tools you already run.
AmadeusSabreStripeRazorpaySegmentSalesforceZendesk
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FAQFrequently asked questions.
Travel, Hospitality & Real Assets
