For B2B, MarTech & Consulting

Every lead form submission is just the beginning.
DeepSync shows you what happens next.

Generating leads is easy. Converting them into pipeline is hard. DeepSync helps revenue teams understand where prospects lose interest, optimize lead qualification, and turn more pipeline into closed business.

Lead generation analyticsDemo booking & sales funnel insightsSession replay with privacy controlsEnterprise-ready in under 5 minutes
Conversion funnel showing prospect drop-off across the B2B buying journey

The challenge

A submitted form doesn't mean a qualified opportunity.

A prospect discovers your company, reads case studies, compares competitors, downloads resources, shares pages internally, and returns multiple times before ever speaking to sales.

Demo requests that never become meetings

Prospects can request a demo and abandon scheduling, and CRM data won't say why.

Pricing pages with high exit rates

Unclear tier differences send high-intent buyers away before they convert.

Content downloads that go nowhere

Resources get downloaded but never lead to a response or meeting.

Enterprise buyers who disappear

Multi-stakeholder journeys can stall silently between touchpoints.

The solution

Where DeepSync helps

DeepSync uncovers every interaction before, during, and after lead generation, helping revenue teams improve conversion throughout the entire sales cycle.

Lead Generation

Every qualified opportunity begins with trust

Replay visitor sessions to understand how prospects discover your website, explore solutions, compare industries, read case studies, and submit contact forms. Identify exactly where buying intent is lost.

  • See where prospects lose interest before converting
  • Identify which content builds or breaks trust
  • Improve lead form completion
Heatmap of a B2B landing page

Demo Booking

Booking a meeting should never be the hardest step

Analyze how prospects choose meeting times, evaluate pricing, review implementation timelines, and complete demo requests. Optimize scheduling experiences that generate qualified pipeline.

  • See where demo scheduling stalls
  • Identify friction in qualification forms
  • Improve demo booking and attendance
Session replay of a prospect booking a demo

Buyer Research

Enterprise purchases involve multiple stakeholders

Understand how decision-makers interact with ROI calculators, security documentation, customer stories, pricing pages, and implementation guides. Build experiences that support real buying committees.

  • See how buying committees research your solution
  • Identify which resources get shared internally
  • Support multi-stakeholder decisions
Rage click detection on a pricing page

Client Portal & Service Delivery

Winning the deal is only the beginning

Replay sessions across onboarding portals, project dashboards, reporting tools, and client workspaces to improve customer experience and retention.

  • See where clients disengage after onboarding
  • Identify friction in project and reporting workflows
  • Improve client retention and satisfaction
AI summary panel flagging client portal friction

On the ground

What this looks like in a real week.

B2B Sales, MarTech & Consulting scenarios DeepSync teams run into — and how each one gets fixed.

01

Hundreds of demo requests never become meetings

A B2B SaaS company generates strong inbound demand. Session replay reveals prospects submit demo forms but abandon the scheduling page because available meeting slots are weeks away.

The company introduces instant qualification with round-robin scheduling and regional calendars; meeting attendance increases 24%.

02

Buyers leave the pricing page

A marketing automation platform notices most visitors reach pricing but very few request a demo. Replay sessions reveal prospects repeatedly switching between pricing tiers because feature differences aren't clearly explained.

The pricing page is redesigned with side-by-side comparisons and recommended plans; demo requests increase significantly.

03

AI finds a high-value lead bug

An enterprise software company notices a sudden drop in contact form submissions. DeepSync AI identifies that file uploads fail for RFP documents larger than 10 MB, preventing enterprise buyers from completing inquiries.

Engineering fixes the upload limit the same day; enterprise lead generation immediately recovers.

04

Case studies aren't building trust

A consulting firm sees prospects spending several minutes reading case studies without contacting sales. Replay sessions reveal visitors repeatedly search for measurable business outcomes that aren't highlighted.

The firm redesigns case studies around ROI, implementation timelines, and customer results; qualified inquiries increase.

05

Webinar leads never enter the pipeline

A consulting company runs successful webinars with thousands of attendees. Journey analysis reveals attendees leave after downloading slides because there's no clear transition to a discovery call.

The company introduces personalized follow-up pages and one-click meeting booking; sales-qualified leads increase substantially.

06

ROI calculator drives more conversions than pricing

Heatmaps reveal enterprise buyers spend more time using the ROI calculator than reading pricing pages, and replay sessions show buyers frequently share ROI reports internally before contacting sales.

The company moves the ROI calculator earlier in the buyer journey; pipeline quality improves while sales cycles shorten.

07

Multi-step forms lose enterprise buyers

A cybersecurity company requires detailed qualification before scheduling demos. Replay sessions reveal prospects repeatedly abandon after lengthy company information forms.

The qualification process is simplified to essential fields, with discovery handled during the first meeting; demo completion rates improve.

08

Clients stop using the portal after onboarding

A consulting firm launches a client workspace for project updates. Journey analysis reveals clients rarely return because project status updates are buried inside complex navigation.

The portal is redesigned around milestones, deliverables, and upcoming actions; client engagement and satisfaction both increase.

What leadership tracks

KPIs this team already reports on.

Visitor-to-lead conversion

Share of visitors who become leads.

Demo booking rate

Share of demo requests that become scheduled meetings.

Demo attendance rate

Share of booked demos that are attended.

Proposal acceptance rate

Share of proposals that convert to deals.

Sales cycle length

Average time from first touch to closed deal.

Opportunity win rate

Share of qualified opportunities that close.

Who uses it

One tool, every team, different questions.

Marketing

Understand which campaigns, landing pages, and content generate qualified pipeline, not just website traffic.

Sales

Identify high-intent buyers based on real website behavior before the first conversation.

Product Marketing

Optimize pricing pages, case studies, ROI calculators, and messaging using behavioral insights.

Customer Success

Understand how customers interact with onboarding portals and workspaces to improve adoption and retention.

Engineering

Replay broken lead forms, scheduling issues, and portal bugs exactly as prospects experienced them.

Operations

Improve lead routing, qualification workflows, and revenue operations using real buyer behavior.

Leadership

Receive AI-powered summaries highlighting buyer intent, pipeline friction, and opportunities to accelerate revenue.

Fits your stack

Works with the tools you already run.

SalesforceHubSpotMarketoCalendlyChili PiperSegmentApollo
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FAQ

Frequently asked questions.

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