Buyers vanish after the architecture page
Prospects can abandon right after reviewing deployment architecture, and standard analytics won't say what confused or concerned them.
For CybersecurityEvery security evaluation leaves signals behind.
Every security evaluation leaves signals behind.
DeepSync helps you understand them before prospects disappear.
Enterprise security buyers don't make impulsive decisions. They compare documentation, validate compliance, review integrations, test deployments, and involve multiple stakeholders before requesting a demo or starting a proof of concept. DeepSync reveals where trust breaks down.
Enterprise buying journey analyticsDocumentation & trust heatmapsPrivacy-first session recordingEnterprise-ready in under 5 minutes
The challenge
Security products aren't bought on features alone — they're bought on trust.
Cybersecurity platforms have long, complex buying cycles that can involve security engineers, IT administrators, compliance officers, procurement teams, and CISOs — most of whom evaluate your product long before anyone talks to sales.
Compliance content nobody finds
SOC 2, ISO, and privacy documentation is often searched for but never discovered before a buyer leaves.
Trials that never activate
Enterprise users can complete signup and never touch a real workflow, with no record of where they got stuck.
Missing integrations cost deals quietly
Prospects who need a specific integration you already support may leave because they never found the page that says so.
The solution
Where DeepSync helps
DeepSync gives product, marketing, and sales teams the behavioral insight needed to remove friction from complex enterprise buying journeys.
Enterprise Website & Buyer Journey
Enterprise buyers don't follow a straight path
They move between product pages, documentation, compliance resources, architecture diagrams, integrations, pricing, and customer stories before making a decision. DeepSync helps you understand exactly how buyers evaluate your product and where confidence starts to fade.
- Identify where enterprise buyers abandon
- Improve security and compliance pages
- Understand multi-page buying journeys before a demo request
Documentation & Technical Evaluation
Security engineers spend more time reading documentation than marketing pages
Replay sessions to understand how prospects evaluate deployment guides, API documentation, architecture diagrams, and integration documentation. Discover missing information before prospects turn to competitors.
- Watch how technical evaluators move through deployment docs
- Find the documentation gaps that send buyers elsewhere
- Prioritize doc fixes using replay-confirmed evidence
Product Trials & Proof of Concept
The evaluation doesn't end after signup
Understand how security teams configure integrations, invite teammates, deploy agents, and complete proof-of-concept environments. Find exactly where enterprise trials stall and reduce time-to-value.
- See where POC environments stall before completion
- Watch replays of failed integration or deployment steps
- Reduce time-to-value across enterprise trials
On the ground
What this looks like in a real week.
Cybersecurity scenarios DeepSync teams run into — and how each one gets fixed.
01
The demo request that never happens
A cloud security platform attracts thousands of enterprise visitors every month but struggles to convert traffic into qualified demo requests. Session replay reveals buyers repeatedly navigating between pricing, deployment documentation, and compliance pages before leaving. Heatmaps show most users never discover the SOC 2 documentation hidden in the footer.
After surfacing compliance resources directly on product pages, demo requests increase 29%.
02
Enterprise buyers can't find deployment information
A Zero Trust platform launches a redesigned website. Traffic grows, but enterprise conversions decline. Replay sessions reveal that infrastructure architects repeatedly search for deployment architecture diagrams before abandoning.
The company introduces a dedicated deployment hub with interactive diagrams; sales notices a significant increase in qualified conversations.
03
The trial everyone starts but nobody finishes
A SIEM platform offers a 14-day free trial. Thousands of organizations register each month, yet only a small percentage connect their first log source. Session replay shows administrators repeatedly switching between setup documentation and the onboarding wizard because required permissions aren't clearly explained.
The onboarding experience is redesigned with step-by-step guidance; trial activation improves 23%.
04
Missing integrations cost enterprise deals
An endpoint security platform loses several competitive opportunities. Journey analysis reveals prospects consistently searching for Microsoft Sentinel, Splunk, and CrowdStrike integrations before leaving the website.
Product marketing creates dedicated integration pages highlighting supported ecosystems; enterprise conversion improves.
05
Documentation that creates more questions
A DevSecOps company notices unusually long documentation sessions. An AI-generated summary identifies that users repeatedly search for Kubernetes deployment examples because existing documentation focuses only on virtual machines.
Engineering publishes Kubernetes-specific guides; deployment-related support requests fall dramatically.
06
Security teams don't trust the pricing
Enterprise buyers frequently visit pricing before requesting demos. Heatmaps reveal users spending considerable time reading pricing FAQs but leaving without contacting sales. Replay sessions show buyers searching for information about licensing, data retention, and enterprise support.
The pricing page is redesigned with transparent enterprise guidance; sales-qualified leads increase.
07
The feature nobody discovers
A cybersecurity platform launches AI-powered threat investigation. Months later, adoption remains low. Journey analysis reveals administrators rarely explore the feature because it appears several levels deep inside the dashboard.
Product introduces contextual recommendations during investigations; feature adoption more than doubles.
08
AI detects an enterprise problem
An identity security provider notices a sudden drop in completed enterprise trials with nothing unusual in analytics. DeepSync AI identifies that administrators using Safari experience JavaScript errors while configuring SAML authentication.
Engineering reproduces the issue within minutes using session replay and ships a fix before it affects additional customers.
Built for this
Every feature, tied to a real workflow.
Session Recordings
Watch how enterprise buyers evaluate your website, configure trials, deploy integrations, and complete technical evaluations — and see what happened before a prospect disappeared.
See the featureHeatmaps
Discover which trust signals buyers actually engage with, across compliance pages, architecture diagrams, certifications, and deployment documentation.
See the featureAI Insights
Automatically summarize recurring friction across enterprise evaluations instead of manually reviewing hundreds of buying journeys.
See the featureUser Journeys
Visualize complex enterprise buying paths — marketing page, documentation, compliance, integrations, pricing, demo request, trial, deployment — and see where prospects lose confidence.
See the featureConversion Funnels
Measure every stage of enterprise evaluation, from first visit to qualified opportunity, and know which step costs the most revenue.
See the featureRage Click Detection
Detect broken forms, confusing onboarding, and failed deployments before prospects report them themselves.
See the featureWhat leadership tracks
KPIs this team already reports on.
Demo request conversion
Share of enterprise visitors who complete a demo request form.
Trial activation rate
Share of registered trials that reach a meaningful first workflow, like connecting a data source.
Proof of concept completion
Share of started POC deployments that reach a working configuration.
Time to first deployment
How long it takes a new account to complete its first real deployment or integration.
Documentation engagement
How buyers move through compliance, architecture, and integration documentation before a decision.
Support requests per trial
A fast proxy for where onboarding or configuration friction is costing time.
Who uses it
One tool, every team, different questions.
Product
Understand where enterprise customers struggle during onboarding, deployment, and feature adoption.
Marketing
Identify which content builds trust, improves demo requests, and shortens enterprise buying cycles.
Sales
Understand how prospects evaluated your product before the first meeting and tailor conversations accordingly.
Engineering
Replay onboarding and deployment issues exactly as customers experienced them, reducing investigation time.
Customer Success
Monitor proof-of-concept deployments and proactively help enterprise customers before evaluations stall.
Security & Compliance
Measure engagement with compliance documentation and ensure critical trust resources are easy to discover.
Leadership
Receive AI-generated summaries highlighting buying behavior, enterprise friction, and conversion opportunities.
Fits your stack
Works with the tools you already run.
OktaMicrosoft Entra IDAWSAzureSalesforceSegmentDatadog
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FAQFrequently asked questions.
Technology & Software
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