Seat maps that overwhelm
Hard-to-read maps make fans switch sections endlessly instead of buying.
For Events & TicketingEvery abandoned seat is revenue you'll never get another chance to earn.
Every abandoned seat is revenue you'll never get another chance to earn.
DeepSync helps you sell it.
Live events have inventory that expires forever. Whether you're selling concerts, sports, festivals, or theater, every hesitation during seat selection or checkout directly impacts revenue. DeepSync helps ticketing platforms understand where fans abandon purchases and maximize ticket sales before the event begins.
Ticket purchase funnel analyticsSeat selection insightsSession replay with privacy controlsUnder 5 min setup
The challenge
Fans don't abandon because they changed their mind. They abandon because buying became difficult.
A customer discovers an event, checks dates, compares seat sections, calculates total cost, coordinates with friends, and races against limited availability. If the experience slows or the price jumps, they abandon — or buy elsewhere.
Fees revealed too late
Booking fees shown only at checkout send fans back to reconsider.
Launch-day payment failures
Peak-demand traffic can break payment flows in the minutes tickets actually sell.
Reserved seats that expire silently
Fans coordinating with friends lose held seats without warning.
The solution
How ticketing platforms use DeepSync
DeepSync helps ticketing platforms understand exactly where purchase confidence disappears before seats are sold.
Event Discovery
Help fans find the right event faster
Replay browsing sessions to understand how customers discover events and filter by city, venue, artist, sport, or date.
- Track discovery → event page → seat map → checkout → confirmation
- Replay abandoned purchases
- Analyze campaign performance
Seat Selection
Optimize the most important moment in the buying journey
Seat maps often determine whether customers complete their purchase. Understand how fans compare sections, zoom maps, evaluate pricing, and choose between premium and standard seating.
- See where seat selection causes abandonment
- Identify confusing seat-map indicators
- Reduce unsold inventory before events
Checkout & Payments
Convert excitement into completed purchases
Replay sessions to identify payment failures, coupon issues, account creation friction, or hidden fees that reduce conversion. Optimize checkout before event demand peaks.
- See exactly where checkout fails during launches
- Identify hidden-fee and coupon friction
- Improve payment success under peak load
On the ground
What this looks like in a real week.
Events & Ticketing scenarios DeepSync teams run into — and how each one gets fixed.
01
Everyone selects seats. Few complete checkout.
A concert platform notices thousands of fans selecting seats within minutes of ticket sales opening. Session replay reveals buyers repeatedly returning to the seating map because booking fees are only shown at checkout.
The platform displays the total price during seat selection; checkout completion increases 18%.
02
The seat map overwhelms buyers
A sports ticketing platform introduces a new interactive stadium map. Replay sessions reveal customers constantly zooming and switching sections because available seats are difficult to distinguish from sold-out areas.
The seat map is redesigned with clearer visual indicators; seat selection becomes faster while abandonment decreases.
03
AI finds a launch-day payment issue
Ticket sales for a music festival begin at noon. Within minutes, completed purchases unexpectedly decline. DeepSync AI identifies Apple Pay requests timing out only on Safari during peak traffic.
Engineering deploys a fix before general admission sells out; thousands of failed transactions are recovered.
04
Group bookings quietly disappear
Customers frequently purchase four or more tickets together. Journey analysis reveals buyers abandoning because they can't easily find adjacent seats.
The platform introduces automatic best-seat suggestions for groups; group booking conversion increases significantly.
05
Fans don't trust dynamic pricing
Visitors repeatedly return to the seating page before leaving. Replay sessions reveal uncertainty as ticket prices change while users browse.
The platform introduces countdown timers explaining price holds and inventory updates; purchase confidence improves.
06
Mobile buyers struggle during checkout
More than 70% of visitors browse events on mobile devices. Replay sessions show customers repeatedly editing payment details because form fields are difficult to navigate.
The checkout flow is redesigned for mobile-first purchasing; mobile ticket sales increase substantially.
07
VIP packages aren't being discovered
A venue launches premium hospitality packages. Heatmaps reveal buyers rarely scroll far enough to see VIP options because they're displayed below the seating map.
VIP experiences are surfaced earlier in the buying journey; premium ticket revenue grows.
08
Support uncovers the real issue
Customer support receives hundreds of complaints about 'lost seats.' Replay sessions reveal customers leave the page while coordinating with friends, unaware their reserved seats expire after a few minutes.
The platform introduces visible reservation timers and reminders; abandoned carts decrease while support tickets drop.
Built for this
Every feature, tied to a real workflow.
Session Recordings
Replay complete customer journeys from discovering an event to selecting seats and completing payment.
See the featureHeatmaps
Understand how fans interact with seating maps, pricing, event information, and checkout experiences.
See the featureAI Insights
Automatically identify why customers abandon seat selection, struggle during checkout, or fail to complete purchases.
See the featureConversion Funnels
Track event discovery through seat selection, checkout, and payment, and know exactly where revenue is lost.
See the featureRage Click Detection
Detect broken seating maps, payment failures, and checkout bugs before they affect ticket sales.
See the featureUser Journeys
Understand how customers return multiple times before deciding to purchase tickets for an event.
See the featureWhat leadership tracks
KPIs this team already reports on.
Event page-to-purchase rate
Share of event page visitors who complete a purchase.
Seat selection completion
Share of started seat selections that reach checkout.
Checkout conversion
Share of started checkouts that complete payment.
Payment success rate
Share of attempted payments that succeed, especially at peak.
Group booking rate
Share of purchases involving multiple adjacent seats.
VIP package conversion
Share of buyers who purchase premium or hospitality packages.
Who uses it
One tool, every team, different questions.
Product
Optimize event discovery, seat selection, checkout, and digital ticket delivery using real customer behavior.
Growth
Measure which marketing campaigns generate completed ticket purchases, not just event page visits.
Engineering
Replay seat map failures, payment issues, and high-traffic launch problems without relying on customer reports.
Event Operations
Understand purchasing behavior before, during, and after ticket launches to improve event sales.
Customer Support
Resolve booking issues quickly by replaying customer sessions instead of requesting screenshots.
Revenue Management
Identify opportunities to improve pricing, premium package adoption, and inventory utilization.
Leadership
Receive AI-powered summaries highlighting conversion trends, purchasing friction, and revenue opportunities.
Fits your stack
Works with the tools you already run.
StripeRazorpayPayPalSegmentMixpanelSalesforceZendesk
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FAQFrequently asked questions.
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