The 1-Hour Website UX Audit Checklist (Free Template Using Real User Data)

Most UX audits are opinion-based: someone clicks through the site and lists what they don't like. That's useful, but it misses what real visitors struggle with—and it's easy to dismiss. A data-driven UX audit uses heatmaps, session replay, funnels, and error data so every finding comes with evidence.

Here's a checklist you can complete in one hour.

Table of Contents

1. Before You Start
2. Minutes 0–10: Pick the Pages
3. Minutes 10–25: Heatmaps
4. Minutes 25–45: Session Replay
5. Minutes 45–55: Errors and Performance
6. Minutes 55–60: Prioritize
7. Scoring Template
8. Key Takeaways

Before You Start

You need at least one to two weeks of behavior data. Install a heatmap and replay tool (quickstart) and come back when your key pages have a few hundred views.

Minutes 0–10: Pick the Pages

• [ ] Top 3 landing pages by entrances
• [ ] The main conversion page (pricing, product, signup, contact)
• [ ] The step with the biggest funnel drop
• [ ] Note device split (mobile vs desktop) for each

Minutes 10–25: Heatmaps

For each page, mobile and desktop separately:

• [ ] Scroll heatmap: What percentage reaches the main CTA?
• [ ] Click heatmap: Is the primary CTA the most-clicked element?
• [ ] Dead clicks: Are people clicking non-clickable elements?
• [ ] Navigation: Which menu items get used? Which are ignored?
• [ ] Attention: Does attention land on the value proposition?

Minutes 25–45: Session Replay

Watch 10–15 sessions that didn't convert on your key pages:

• [ ] Rage clicks (repeated clicks in frustration)
• [ ] U-turns (quick back navigation)
• [ ] Long hesitation before leaving
• [ ] Form errors and field re-entry
• [ ] Elements that don't respond
• [ ] Mobile layout issues (overlaps, hidden buttons)
• [ ] Popups interrupting at bad moments

Use filters like rage clicks and exit page to find relevant sessions quickly.

Minutes 45–55: Errors and Performance

• [ ] JavaScript errors on key URLs, ranked by affected sessions
• [ ] Real-user Core Web Vitals by device (LCP, CLS, INP)
• [ ] Slowest pages and resources

Minutes 55–60: Prioritize

Score each finding by:

• Frequency — how many sessions show it?
• Impact — is it on a conversion path?
• Effort — how hard to fix?

Scoring Template

Priority score = Frequency × Impact ÷ Effort.

Key Takeaways

• Data-driven audits beat opinion-based audits.
• Review heatmaps, replays, errors, and performance for key pages.
• Score findings by frequency, impact, and effort.
• Attach evidence to every finding.

Conclusion

One hour, real data, a prioritized list. Run it monthly and your site will keep getting better.

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