Scroll heatmaps
How far down a page visitors actually scroll before leaving.
Heatmaps
Scroll heatmaps show a fold-line style gradient down the page: darker bands mean more visitors reached that depth, so you can see exactly where drop-off happens — useful for catching a key CTA sitting below where most people ever scroll.
Coordinates are normalized against a canonical page height computed per path, so results stay comparable even as lazy-loaded content changes a page's measured height between visits.
Related
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