Dealers who abandon bulk orders
A confusing upload or pricing step can stall high-value orders, and ERP data won't say why.
For Manufacturing & Supply ChainEvery abandoned order and delayed shipment starts with a broken workflow.
Every abandoned order and delayed shipment starts with a broken workflow.
DeepSync helps you find it.
Orders move through distributors, dealers, procurement teams, warehouses, and logistics partners before reaching the customer. DeepSync helps you understand how partners actually use your digital portals — and where operational friction slows revenue.
Dealer & distributor portal analyticsB2B ordering workflow insightsSession replay with enterprise securityUnder 5 min setup
The challenge
Your biggest customers aren't abandoning carts — they're abandoning complex ordering workflows.
Manufacturing buying journeys involve repeat orders, negotiated pricing, inventory checks, purchase approvals, and distributor relationships. A single failed workflow can delay orders worth thousands or millions.
Partners who call instead of ordering
When negotiated pricing or inventory isn't clear, distributors revert to phone and email.
Reorder workflows that frustrate procurement
Buried reorder tools force teams to rebuild the same orders every cycle.
Inventory searches that fail
Stale availability data makes partners distrust the portal entirely.
The solution
How manufacturers use DeepSync
DeepSync helps manufacturers understand how dealers, distributors, procurement teams, and internal operations actually interact with digital systems — so every order becomes easier to complete.
Dealer & Distributor Portals
Increase portal adoption across your partner network
Replay ordering sessions to understand how distributors search products, upload bulk orders, view negotiated pricing, and submit purchase requests.
- Track login → product search → order creation → approval → submission
- Replay abandoned orders
- Identify adoption barriers across regions
Procurement & Reordering
Make repeat purchasing effortless
Most manufacturing customers order the same products repeatedly. Understand where procurement teams struggle while reordering inventory, managing purchase history, downloading invoices, or checking stock availability.
- See where reorder workflows lose procurement teams
- Identify friction in invoice and history access
- Increase repeat order efficiency
Inventory & Product Catalog
Help partners find products faster
Analyze how distributors search SKUs, compare specifications, download technical documents, and verify inventory before placing large orders. Reduce the time between product search and order submission.
- See where product or SKU search fails
- Identify hard-to-find technical documentation
- Reduce time from search to order submission
AI-Powered Insights
Turn thousands of operational workflows into actionable improvements
AI identifies recurring operational friction across your dealer network, so you can see why distributors abandon orders or generate support tickets.
- Ask why distributors abandoned bulk orders this week
- Identify which workflow generates the most support tickets
- Prioritize fixes across the partner network
On the ground
What this looks like in a real week.
Manufacturing & Supply Chain scenarios DeepSync teams run into — and how each one gets fixed.
01
Dealers still place orders by phone
A manufacturer launches a self-service ordering portal to replace manual ordering, but adoption remains low. Session replay reveals dealers repeatedly searching for negotiated pricing because contract prices only appear after adding products to the cart.
The portal surfaces dealer-specific pricing throughout the catalog; online orders increase 27%.
02
Bulk ordering becomes frustrating
A distributor uploads spreadsheets containing hundreds of SKUs. Replay sessions reveal users repeatedly correcting product codes because validation errors appear only after the entire upload finishes.
The portal introduces real-time validation and downloadable error reports; bulk order completion improves significantly.
03
AI finds a procurement workflow issue
Large enterprise customers suddenly stop using the ordering portal. DeepSync AI identifies procurement teams abandoning because purchase order numbers become mandatory only at the final confirmation screen.
Engineering moves validation earlier in the workflow; portal adoption quickly recovers.
04
Inventory information isn't trusted
Distributors repeatedly call account managers to verify stock. Journey analysis reveals customers checking inventory multiple times because portal availability updates lag behind warehouse inventory.
Real-time inventory synchronization is introduced; phone inquiries decrease while online orders increase.
05
Technical documents are impossible to find
Industrial buyers repeatedly leave product pages. Heatmaps reveal customers constantly searching for CAD files, safety sheets, and installation manuals hidden behind secondary navigation.
Documentation is surfaced directly on product pages; product inquiry conversion improves.
06
Repeat orders take too long
Procurement teams manually rebuild the same orders every month. Replay sessions reveal customers rarely discover the reorder feature because it's buried inside order history.
The portal adds one-click reordering from the dashboard; repeat purchasing becomes significantly faster.
07
Dealers can't find replacement parts
An equipment manufacturer notices low portal engagement for aftermarket parts. Replay sessions reveal distributors searching by customer part numbers rather than manufacturer SKUs.
The platform introduces cross-reference search; parts ordering increases while support requests decline.
08
Support finally understands the issue
Support receives dozens of complaints about failed order submissions. Session replay reveals distributors timing out during checkout because orders containing more than 500 line items exceed server limits.
Engineering optimizes large-order processing; high-value enterprise orders begin flowing through the portal again.
Built for this
Every feature, tied to a real workflow.
Session Recordings
Replay complete dealer, distributor, and procurement journeys from product search to order fulfillment.
See the featureHeatmaps
Understand how partners interact with catalogs, technical documentation, inventory tools, and ordering workflows.
See the featureAI Insights
Automatically identify ordering friction, inventory issues, and portal adoption challenges across thousands of partner sessions.
See the featureConversion Funnels
Track login through product search, order created, approval, and repeat order, and know where operational efficiency breaks down.
See the featureRage Click Detection
Identify broken search, failed uploads, and ordering problems before they impact revenue.
See the featureUser Journeys
Understand how distributors and procurement teams complete complex purchasing workflows over multiple sessions.
See the featureWhat leadership tracks
KPIs this team already reports on.
Portal adoption rate
Share of partners actively ordering through the portal instead of phone or email.
Order submission rate
Share of started orders that are submitted successfully.
Bulk order completion
Share of bulk uploads that complete without errors.
Repeat order rate
Share of partners who reorder through the portal.
Inventory lookup success
Share of inventory checks that return trustworthy, actionable results.
Digital order share
Share of total order volume placed through digital channels.
Who uses it
One tool, every team, different questions.
Product
Improve ordering portals, procurement workflows, and dealer experiences using real behavioral insights.
Sales Operations
Understand why distributors and dealers abandon digital ordering before contacting account managers.
Supply Chain
Optimize inventory visibility, ordering workflows, and fulfillment operations across the partner network.
Engineering
Replay ordering failures, search issues, and bulk upload problems without relying on support logs.
Customer Success
Identify recurring dealer pain points and improve portal adoption across key accounts.
IT & Digital Transformation
Measure digital adoption and prioritize improvements that reduce manual ordering and operational costs.
Leadership
Receive AI-powered summaries highlighting partner behavior, portal adoption, and opportunities to increase digital order volume.
Fits your stack
Works with the tools you already run.
SAP S/4HANAOracle NetSuiteMicrosoft Dynamics 365Salesforce Manufacturing CloudSegmentDatadogServiceNow
?
FAQFrequently asked questions.
Services, Operations & Mission-Driven
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