Prescribing information nobody can find
Marketing content can crowd out the clinical resources physicians actually came for.
For Pharma & Life SciencesEvery delayed trial enrollment, abandoned HCP portal session, and missed prescription starts with friction.
Every delayed trial enrollment, abandoned HCP portal session, and missed prescription starts with friction.
DeepSync helps you find it.
Whether it's a physician portal, patient support program, medical education platform, or clinical trial website, DeepSync reveals exactly where users struggle — so you can improve engagement, accelerate adoption, and deliver better healthcare experiences.
HCP & patient journey analyticsMedical portal session replayPrivacy-first session recordingEnterprise-ready in under 5 minutes
The challenge
Healthcare professionals don't have time to figure out your portal.
Physicians log in to review prescribing information, attend webinars, and request samples. Patients enroll in support programs, request financial assistance, and access treatment resources. Both groups have little patience for friction.
Enrollment that stalls at document upload
A failed insurance card upload on mobile can end a patient's support program enrollment entirely.
Trial eligibility that loses candidates
Medical terminology without plain-language help can filter out otherwise-eligible participants.
Engagement that doesn't return
Physicians who find what they need once often don't come back if nothing feels personalized on the next visit.
The solution
Where DeepSync helps
DeepSync helps life sciences teams understand exactly how healthcare professionals and patients interact with digital products, so teams can improve engagement while maintaining compliance.
HCP Portals
Healthcare professionals expect fast access to trusted information
Replay sessions to understand how physicians search for prescribing information, clinical studies, dosing guidelines, and educational resources. Identify friction before physicians leave your portal.
- See where physicians search repeatedly before finding information
- Identify navigation that prioritizes marketing over clinical content
- Increase resource downloads with replay-confirmed fixes
Patient Support Programs
Patients often navigate complex treatment journeys
Understand how patients enroll in support programs, upload documents, complete financial assistance applications, and access treatment resources. Reduce enrollment abandonment while improving patient engagement.
- See where enrollment stalls, especially on mobile uploads
- Identify confusing financial assistance steps
- Reduce abandonment across the support program funnel
Clinical Trials & Research
Recruiting and retaining clinical trial participants is expensive
Analyze how participants discover studies, complete eligibility questionnaires, submit consent forms, and schedule visits. Optimize enrollment without increasing recruitment costs.
- See where eligibility questionnaires lose participants
- Identify confusing medical terminology in consent flows
- Improve completed applications without new recruitment spend
Medical Education
Educational platforms are critical for physician engagement
Understand how healthcare professionals consume CME content, webinars, training modules, and product education. Improve completion rates and content effectiveness using real behavioral insights.
- See where CME courses lose physicians mid-module
- Identify content formats that actually get consumed
- Improve completion with auto-save and continuation
On the ground
What this looks like in a real week.
Pharma & Life Sciences scenarios DeepSync teams run into — and how each one gets fixed.
01
Physicians can't find prescribing information
A pharmaceutical company launches a redesigned HCP portal. Traffic remains strong, but engagement falls sharply. Session replay reveals physicians repeatedly searching multiple pages before locating prescribing information because navigation prioritizes marketing content over clinical resources.
The portal is reorganized around physician workflows; resource downloads increase 26%.
02
Patient enrollment stops at document upload
A specialty care support program attracts thousands of eligible patients. Replay sessions reveal patients abandoning enrollment after insurance card uploads repeatedly fail on mobile devices.
The upload experience is redesigned with real-time validation and camera capture support; enrollment completion improves significantly.
03
AI finds a clinical trial bottleneck
A biotechnology company struggles to recruit participants for a global clinical trial. DeepSync AI identifies participants repeatedly abandoning because medical terminology is difficult to understand without additional guidance.
The eligibility flow is rewritten using patient-friendly language; completed applications increase while recruitment costs decrease.
04
Sample requests never reach submission
A physician portal allows healthcare professionals to request product samples. Journey analysis reveals doctors frequently complete request forms but abandon before submission because mandatory license verification isn't explained clearly.
The portal introduces inline guidance and automatic verification; sample request completion rises.
05
Medical content goes unread
Medical affairs teams publish new clinical evidence for physicians. Heatmaps reveal doctors spend very little time on lengthy PDF documents but interact heavily with concise treatment summaries.
The content strategy shifts toward interactive clinical highlights; engagement increases across multiple therapy areas.
06
CME courses have low completion
An educational portal offers accredited CME programs. Replay sessions reveal physicians frequently pause courses because progress isn't saved automatically.
The learning platform introduces auto-save and cross-device continuation; course completion rates improve substantially.
07
Patients need support but can't find it
Patients diagnosed with chronic conditions visit a treatment support website. Session replay shows many users searching for financial assistance while the enrollment links remain hidden beneath general educational content.
The website prioritizes patient support resources on the homepage; support program enrollment increases.
08
Field teams lack visibility
Medical representatives direct physicians to a new digital portal. Analytics show traffic increasing, but adoption remains inconsistent. DeepSync reveals physicians quickly access product information but rarely return because personalized recommendations aren't visible after login.
The portal homepage is redesigned around physician preferences; repeat engagement increases across key accounts.
Built for this
Every feature, tied to a real workflow.
Session Recordings
Replay complete journeys across HCP portals, patient support programs, and clinical trial websites, and see exactly where engagement breaks down.
See the featureHeatmaps
See how physicians and patients interact with prescribing information, educational content, and enrollment forms.
See the featureAI Insights
Automatically identify recurring usability issues and enrollment friction across thousands of healthcare sessions, and prioritize what to fix first.
See the featureUser Journeys
Visualize the complete HCP or patient path from first visit to program completion or returning engagement.
See the featureConversion Funnels
Measure every milestone from portal visit to returning user, and know exactly where engagement is lost.
See the featureRage Click Detection
Detect broken enrollment forms, failed uploads, and hidden actions before they impact HCPs or patients.
See the featureWhat leadership tracks
KPIs this team already reports on.
HCP portal engagement
Depth and frequency of physician interaction with clinical resources.
Medical content completion rate
Share of started clinical content, webinars, or modules that finish.
Sample request completion
Share of started sample requests that reach submission.
Patient enrollment rate
Share of eligible patients who complete support program enrollment.
Clinical trial enrollment completion
Share of started trial applications that reach final submission.
Returning HCP rate
Share of physicians who return to the portal after their first visit.
Who uses it
One tool, every team, different questions.
Digital Product
Improve physician and patient experiences across every digital touchpoint using real behavioral insights.
Medical Affairs
Understand how healthcare professionals consume scientific content, prescribing information, and clinical evidence.
Patient Services
Reduce friction across enrollment, financial assistance, treatment education, and patient support journeys.
Clinical Operations
Improve participant recruitment and enrollment by identifying where clinical trial candidates abandon the process.
Engineering
Replay portal issues exactly as users experienced them to reduce debugging time and improve platform reliability.
Commercial & Marketing
Measure which campaigns generate meaningful physician engagement, not just website traffic.
Leadership
Receive AI-powered summaries highlighting engagement trends, enrollment bottlenecks, and opportunities to improve digital healthcare experiences.
Fits your stack
Works with the tools you already run.
Salesforce Health CloudSegmentGoogle AnalyticsMixpanelDatadogZendeskAWS
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FAQFrequently asked questions.
Healthcare & Life Sciences
