Conversion

How to Add Heatmaps and Session Recordings to a Framer Website

Add heatmaps and session recordings to your Framer site in minutes using Custom Code—then use them to improve landing page conversions and design decisions.

Purushottam Kumar Suman
Purushottam Kumar SumanSeptember 14, 20267 min read
Founder & CEO, DeepSync
Framer website design with heatmap overlay

Framer makes it easy to ship beautiful websites fast. But a beautiful site isn't necessarily one that converts. Animations can distract, scroll-triggered sections may never be reached, and the CTA you designed around may be ignored.

Heatmaps and session recordings show you how visitors really experience your Framer site.

Table of Contents

  1. Install in Under 5 Minutes
  2. Verify the Install
  3. What to Analyze on a Framer Site
  4. Design Decisions Heatmaps Settle
  5. Key Takeaways

Install in Under 5 Minutes

  1. Create a free DeepSync project for your Framer domain.
  2. Copy your tracking snippet.
  3. In Framer, open Site Settings → General → Custom Code.
  4. Paste the snippet in the End of head tag box.
  5. Publish your site.

Custom code runs only on the published site, not in the Framer editor preview. Docs: Install on Framer.

Verify the Install

Open your published site in a private window, scroll and click around, then check Sessions in DeepSync. If nothing appears, check your consent setup (no data troubleshooting).

What to Analyze on a Framer Site

ElementQuestion to answer
HeroDo people click the primary CTA or scroll past?
Scroll animationsDo visitors reach the sections that animate in?
NavigationWhich links get used? Is the mobile menu found?
Pricing sectionDo people compare plans or bounce?
FooterAre people hunting for info they couldn't find above?

Use scroll heatmaps to see where attention drops, and click heatmaps to spot dead clicks on elements that look clickable.

Design Decisions Heatmaps Settle

  • "Is the hero too tall?" — If most mobile visitors never scroll past it, yes.
  • "Do people watch the product video?" — Check clicks and replay.
  • "Is the testimonial carousel worth it?" — If no one interacts, replace with a static grid.
  • "Should the CTA be repeated?" — If people scroll deep then leave, add CTAs lower.

Segment by device

Framer sites often look very different on mobile. Compare desktop and mobile heatmaps separately before changing anything.

Key Takeaways

  • Paste the snippet in Framer's Custom Code (end of head) and publish.
  • Analyze hero CTA clicks, scroll depth, and mobile layout first.
  • Use heatmaps to settle design debates with evidence.

Conclusion

Design with intuition, then verify with behavior. Your next Framer iteration will be better for it.

Start free · Landing page heatmaps guide

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