Attribution
Which channel, campaign, or referrer actually drove a conversion.
Funnels & conversionPro
Marketing attribution is available on Pro and above.
Attribution connects a session's original traffic source — UTM parameters, referrer domain, or organic/direct — back to whatever goal or funnel completion it eventually produced, so marketing spend can be judged by outcome rather than by traffic volume alone.
Related
Still have a question?
Support is included on every plan, including Free. Tell us what you're trying to do and we'll point you at the right page — or fix the docs.
Contact support