Goals & conversions

A goal is simpler than a funnel: one target event — matched by event type and, optionally, a path or a value field — that you want to track in isolation. "Newsletter signup" or "checkout completed", without modelling the whole path that led there.

The Conversions view reports total conversions, conversion rate against total sessions, and, if you set a value field like an order total, revenue attributed to that goal over your selected date range.

Goals on custom events

For anything that isn't a URL — a purchase inside a single-page checkout, a plan upgrade — fire a custom event from your code and point the goal at its name.

deepsync("track", "purchase_completed", { value: 4999, currency: "INR" });